Littlewoods Pools is proud to announce that it will be re-newing its sponsorship agreement with East Stirlingshire F.C. for the 2005/06 season.
The Littlewoods Pools partnership with East Stirlingshire began last season and saw the team win five and draw seven of their 36 fixtures; a significant improvement on the previous season's results and one that Littlewoods hope to see continue.
As part of the sponsorship, Littlewoods Pools designed and developed the club's first website (www.eaststirlingshire.com) which includes "The Shire" shop, where fans can go online and order East Stirlingshire merchandise. Littlewoods Pools also introduced a bonus scheme for points picked up by the team and introduced a new and improved match programme. Other initiatives included local match advertising and free entry into games, which saw increased attendance at Firs Park last season.
The 2005/06 season will see Littlewoods Pools sponsor East Stirlingshire's strip again, and with East Stirlingshire playing Scottish First Division Dundee F.C. in the Bell's Cup first round, all eyes will be on the club to see what they can do.
Dave Raywood, head of marketing at Littlewoods Pools, said : "We are delighted to be continuing our relationship with East Stirlingshire for the forthcoming season. We hope with our continued support the team can build on the strong performances they displayed last season, and that this season they really give the fans something to cheer about. Team boss, Dennis Newall, and the players have worked really hard this year and we look forward to watching their progress in 2005/06."
Les Thomson, Chief Executive of East Stirlingshire F.C., said : "It's fantastic for East Stirlingshire that Littlewoods Pools will be continuing their sonsorship agreement. Last season Littlewoods Pools really proved what active sponsors they are and we hope that with their help we can build on the improvement made."